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Coca-Cola
Central East and West Africa Limited has refuted allegations that they
infringed on Eddy Kenzo,s Intellectual Property rights by using his video of
the sitya loss song in a TV Commercial currently running in Ugandan media.
Emily Waita, the
Public Affairs & Communications Manager for the beverage company, said
Coca-Cola Central, East & West Africa Limited, contracted Ogilvy Africa
Limited, to oversee the production of the 'A Billion Reasons To Believe' TV
Commercial in Uganda.
"The Agency
identified footage on YouTube that could be used as part of the TV commercial
and as required, conducted its due diligence to confirm the ownership thereof.
The Agency confirmed that the footage, which features five children dancing on
a street, was owned by Dauda Kavuma, a Ugandan national, and founder of
Triplets Foundation, who had in fact posted the video on YouTube.
"So Kenzo
should stop claiming that we infringed on his copyrighted video," she
explained.
According to
Waita, the agency entered into an agreement with Kavuma for usage of the
footage for both TV and digital media. In addition, the agency obtained the
consent of each parent through written agreement.
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